UNRAE
ABOUT US
UNRAE (Unione Nazionale Rappresenanti Autoveicoli Esteri) is the association representing foreign automakers operating in Italy in the distribution and trade of passenger cars, commercial and industrial vehicles, buses, trailers, semi-trailers, and equipments, along with their associated technical support and original spare parts networks. Since June 2025, it has been chaired by President Roberto Pietrantonio, with Andrea Cardinali serving as Director General since 2019.
With its broad and ever-expanding scope of representation, UNRAE acts as a strategic partner to relevant institutions, providing data, analysis, and forecasts to help shape the future of mobility. It offers a wealth of relationships, information, and technical and statistical expertise - open to society at large - designed to transform the complexities of a rapidly evolving sector into accessible knowledge that supports public decision-makers, businesses, and the Italian public.
Authoritative data. UNRAE is the leading source of market information and analysis, serving as a key reference point for all industry stakeholders - not just its own members. Since 2013, its Studies and Statistics Center has been part of SISTAN, the National Statistical System coordinated by ISTAT.
Business scale. Today, UNRAE has 47 member companies and 72 brands from 15 different countries. Together, they form an economic ecosystem that - across distribution and after-sales services - generates a turnover exceeding €50 billion and employs 160,000 people. This workforce operates within approximately 2,600 dealerships, 11,100 authorized workshops, and the Italian headquarters of the parent companies. Foreign automakers invest around €10 billion in Italy for component procurement and, through their local Research, Development, and Design centers, another €10.5 billion in goods and services. UNRAE also comprises two specialized sections: one for commercial vehicles and one for buses.
Origins. UNRAE was established on November 24, 1950, by ten entrepreneurs who are part of the history of the automobile in Italy: Guglielmo Bolla, Paolo Borghese, Renato Bornigia, Frederick L. Cole, Alfredo Fattori, Fernando Martorelli, Andrea A.C. Maxwell, Ernesto Nussbaum, Giorgio Pieroni, and Salazar Sarsfield.
Contacts
Claudia Corradi – Burson - claudia.corradi@bursonglobal.com – 349 6856526
Francesco Paolo La Bionda – Burson - francescopaolo.labionda@bursonglobal.com – 349 7668024
Stefano Patriarca – UNRAE – s.patriarca@unrae.it
UNRAE SERVICES
ABOUT US
The Services that UNRAE delivers to its member companies are provided through its wholly owned company, RAE 88. The main Services provided are related to the production, processing and analysis of the new and used car market data.
Through its services and its technology platforms, the services company RAE 88 enables the reception, standardization, processing and spread of market information, encoded according to a database system which is unique in Italy. Data can be represented in the greatest possible detail by any of the main dimensions of the market, among which the most important are: volumes, turnover values, segments, users, engine types, fleet, used vehicles, emissions, contracts.
For more information: info@unrae.it
Chi è l'UNRAE
L'UNRAE è l'Associazione che rappresenta le Case estere operanti sul mercato italiano delle autovetture, dei veicoli commerciali e industriali, dei bus e dei caravan e autocaravan.
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